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Best Practices for Social Media Marketing

01 Sep Posted in Social Media

Today it seems like everyone expects a business to be on social media. Whether it is a Facebook page, Instagram account, or Twitter timeline, customers want to be able to interact with their favorite brands in ways that were unheard of many years ago. However, being on social media and being effective on social media are two completely different things. In order to be effective, a business needs to know how to work social media to its fullest potential. Here is a rundown of some of the best practices that businesses should consider when marketing on social media.

Personal and Business Are Not the Same

While many people believe they are media savvy because they already have personal social media accounts, that does not mean that they know what it takes to make their business pages successful. Posts made on personal timelines have a different tone than those of a brand, and they may not always reflect the image the business would like to perceive. That is why it is always a good idea to understand the difference between business posts and personal posts in order to avoid any types of brand confusion.

Figure Out Your Voice

When it business presents itself on social media, they are providing an image to the world of how they would like to be seen. That is why figuring out a voice is key to social media marketing success, since it allows businesses to successfully communicate who their brand is to consumers. Figuring out the voice of a company means to get a sense of who is doing the talking. What are they saying and how are they getting those ideas across? Once that is figured out, then the next step is to adapt that voice to the language spoken on social media.

Best Practices for Social Media Marketing

Engage, Don’t Just Sell

One of the biggest mistakes that many businesses make when getting on social media is that they simply post generic information that can be found elsewhere. While this information may seem valuable at first, it does not jive with the purpose of social media. People get on social media to engage with others; to see what is behind the scenes and how the product can help add value to their lives. That is why businesses need to put a lot of thought into what they post and not just expect the people to read the same information over and over again.

Ask for Help

Asking for help is not always easy, but when it comes to social media marketing, that might not be such a bad idea. Professional social marketers do exist, and they can help you create campaigns that not only help bring people to the page, but also get them to become loyal to a brand. Plus once the strategy has been implemented, a social media expert can help a business measure and evaluate their performance on social media, making changes when needed.

Don’t Get Stale

Another mistake that businesses make on social media is letting the success of one campaign get to their heads, and instead of coming up with new and innovative methods, insist on the “if it ain’t broke, don’t fix it” mentality. However, what they fail to realize is that just because something worked once, that does not mean it will keep on working. People are very fickle, and businesses need to stay on top of the latest trends in order to navigate the murky social media waters.

Social media marketing can be a great tool for businesses, however before jumping in, a strategy needs to be in place that allows for them to fully engage with their audience.  Our social media scraper tool is the perfect addition to any social media marketing strategy. If done right, the likes will keep on coming, and so will the customers.