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Improve your e-commerce website’s SEO and get high quality traffic

17 Apr Posted in Business


Taking into account that more and more people are opting for online shopping, you cannot let the opportunity slip away and not launch your own e-commerce website. Even though you have the certainty that you will benefit from decent profit once you manage to stabilize your business in cyberspace, make sure that until then, you do not let technical or legal challenges put you down. With so many e-commerce stores already existing on the seemingly endless Web, you have to be aware that users will not just stumble upon your newly launched website “accidentally”. Set your business goals from the very beginning and exploit your main strengths. Do not struggle to please all types of customers by including products that simply do not represent your brand on the website. When you establish the budget, put money aside for product testing and marketing.  Follow a business model, build a foundation and evaluate your e-commerce website periodically.

Improve your e-commerce website's SEO and get high quality traffic

The basics of keyword research

Obviously, enjoying constant, high quality traffic represents the milestone of any business owner meaning that you should not overlook the importance of mastering e-commerce SEO. From keyword research and site structure to on-page SEO, the reality is that a novice might get lost in the industry jargon, but this article has the purpose to help you become an expert in no time. Starting with the basics, if you search something on Google for instance, a number of search results appear including paid ads and sponsored Google shopping. If you want consumers to visit your recently launched e-commerce website, you have to appear as high as possible in those search results – on the first page, to be more specific.

Since consumers use certain search terms, you have to identify them by conducting a keyword research and discover the accurate position of your site by using A useful tip is to also consider the search autocomplete feature provided by Google and the related search queries at the bottom of the page. They are relevant for coming up with new keywords, mostly long-tailed. You have to remember four important aspects when choosing keywords, namely relevancy, competition, volume and intent.

The basics of website structure and on-page SEO

Moving on to website structure, the organization of your pages greatly influences user experience and search engine rankings. Shortly, the main purpose is to help you visitors to navigate on the page and find the product they want fast and easy. You probably imagine that making a few changes here and there will do, but the simple action of removing or adding a category will complicate the structure of your e-commerce website. If you want to avoid this type of situation, especially as your business grows, keep in mind one thing – simplicity. Create an easy to scale website structure and do not allow your customers to go too far away from the homepage because the authority of your link will decrease. As for on-page SEO, follow URL guidelines for optimal ranking and opt for long product descriptions.