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Just how important is page speed?

04 Oct Posted in Tech


The biggest mistake that businesspeople can make is thinking that page speed bears no importance because it does. Google has indicated many, many times that the performance of an online platform is one of the main signals that they use when raking pages. The point is that page speed matters to Google and it should matter to you. If your website is listed among the top ones, then everyone will be able to see your products or services. Taking into consideration that people do online research prior to making buying decisions, the last thing you want is to be on the second page. Let’s find out just how important is page speed.

Just how important is page speed

Users and page speed

If it were necessary to define page speed, we would use the following definition: the time that it takes a web page to display content. A great many people confuse page speed with site speed, which refers to how various pages are seen on the website. It’s only normal to wonder why a search engine like Google cares about page speed. Well, it’s not the search engine that is concerned with the amount of time that it takes an Internet page to load, but users. What people want is for a website to load in a few seconds, in other words, to not wait for minutes at an end to enter a site. If they see that the online platform is loading at a slow pace, visitors will abandon it immediately and move on to another one. The point is that if you want to make online sales, you have to have a performing site or optimize it, if the situation requires. People live in  fast-paced world and they expect you to meet their needs.  

Google counts page speed 

Google, undoubtedly one of the most popular search engines, takes into consideration page speed.  In fact, it has been doing so since the year 2010. If you want to learn the background story, please visit What is certain is that at the present moment Google applies this criteria when evaluating websites, which is the reason why it’s good to have a speedy site. What the search engine measures is the time to the first byte. When realizing this measurement, Google retrieves the URL twice, once with the help of a mobile user-agent, and the second time with the help of a desktop-user agent. Most businesses don’t even care about Google’s page speed indicators, which is a huge mistake. And they wonder why they don’t have a good SERP position.

Putting the pedal to the metal

Increasing page speed is the only way to improve your score and, consequently, rank higher on Google. But how exactly are you supposed to do that? Well, you can try the following things:

  • Use Content Delivery Network
  • Optimize your database
  • Utilize caching
  • Keep scripts below the fold
  • Enable compression

As long as you do this, you’re guaranteed to have a faster site. The question now is what are you waiting for.