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Offset vs. digital business card printing: what do you prefer?

28 Feb Posted in Business


Nowadays, businesses have options, from choosing the type of legal structure and financing to the marketing strategy and even printing technique. Whether we are talking about business cards, brochures or posters, obtaining a unique design, an excellent color scheme and perfect layout is imperative because in the corporate world, having plenty of options means facing increased competitiveness. Therefore, every entrepreneur or business owner out there will inevitably wonder about the most efficient printing technique, offset or digital. The reality is that some people do not pay attention to this important aspect. If they received satisfactory services from a certain printer for a convenient price, they look no further, but when you activate on the fierce market, you need to be more selective because even details like exploring different printing techniques from Kiasu Print could give you an advantage. Moreover, offset printing and digital both printing provide different quality levels at different prices.

Offset vs. digital business card printing - what do you prefer

Offset printing: advantages and disadvantages

This article has the purpose to cover the main differences between these two techniques when it comes to printing. In addition, it might offer an accurate answer to the following question: has offset printing become old-fashioned since digital printing made its appearance? Starting with offset printing, also known as lithography, it probably remains the most commonly used printing technique for commercial jobs. It consists in transferring the design onto metal surfaces and then onto rubber rolls, which layer the image on paper. By resorting to this traditional option, you obtain guaranteed high quality. The images are spotless and without streaks. In what concerns color fidelity, offset printing does not disappoint because color balance and color accuracy reach a superior level, which means that you can create professional business cards for sharing your information with prospects. Of course, you have to invest first a significant amount of money in the necessary plates, but on the long run, it will be worth it because you will spend less on printing in comparison to opting for the other technique. The only disadvantage is a longer timetable and financial loss in case of an error because it will ruin an entire batch.

 Digital printing: benefits and drawbacks

Moving on to digital printing, which represents “the new kid on the block”, we can safely say that it is a faster and easier alternative because you do not need plates, proof or rubber in order to transfer the design onto the printing surface. Thus, going with you obtain identical business cards without wasting so much time. Because the water and ink are perfectly balance, you do not risk handing out inharmonious materials. Furthermore, if you do not need large quantities of products, then you will get away with a more affordable price, not to mention that it gives you the possibility to change information on a specific part of the entire batch. However, you cannot overlook the drawbacks, which refer to less sharpness and color fidelity resulting in lower quality. This happens due to the usage of standard inks while offset printing uses mixed inks.